We are a small South African Women's Clothing Design House as well as a CMT. We are hard working dedicated and inspired women who want to feel feminine, confident and empowered in the clothing we wear. We hope our designs inspire our clients to feel the same.

Ammara was conceptualized in early 2016 by mother and daughter team Gail and Racine Denny, in 2020 we finally took the leap to create Ammara.online.

Started as a passion project in Gail’s dining room with two domestic sewing machines and a lot of love and dedication. As a result of hard work time and zero salary our business has doubled in size and we have curated our little design house located in the leafy suburb of Kloof, Durban. 

Our dresses have been designed with simplicity and style creating classic, flattering well made garments using quality fabrics for women between the ages of 25-65. Items of clothing that can be worn together or mixed and matched as well as dressed up or down for any occasion. 

Our off the rack formal wear has been designed for every shape and every age with the idea that it has many different incarnations of use, wedding guest dresses, formal event dresses and bridesmaids dresses.

Please note if you are wanting to change any details such as length straps etc please email us.

For more please visit our collection...